We used to call analytics
the “voice of the customer”

We were interpreting clicks as a proxy for what they wanted.

The most valuable analytics data
in your organisation isn't in your website tags

It's in your AI chatbot logs. And you're probably giving it away.

Two years apart. Same question.
Completely different shape of data.

Edmonlytica 2021
Edmonlytica pageviews bar chart

Pageviews. URLs. Counts.
“What did they click?”

Two years · one layer up
Edmonbrain 2023
Edmonbrain answering questions about Mark's GA4 book

Prompts. Answers. Reasoning.
“What were they thinking?”

Same skills. Same data discipline. Order-of-magnitude richer signal.

Edmonlytica post Edmonbrain post Multivac · the platform that grew from it
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