Meet Tessa—your AI analytics assistant that ensures your Google Analytics and Tag Manager setup follows best practices, automatically audits your tracking, and keeps your data quality pristine 24/7.
Proper analytics implementation is critical for business success, yet most companies struggle with data quality issues, configuration errors, and maintaining tracking standards. Expert analytics consultants are expensive and manual audits are time-consuming.
Google Tag Manager and GA4 setups become messy fast, with outdated tags, broken triggers, and missing events
Analytics consultants charge premium rates for audits that quickly become outdated as websites evolve
Business decisions based on flawed tracking lead to missed opportunities and wasted marketing spend
Built on our Multivac platform, TagAssistant.ai combines deep analytics expertise with AI automation to deliver enterprise-grade tracking audits and recommendations—accessible to businesses of any size.
Tessa crawls your website using advanced MCP integrations to detect current tracking implementations, identify configuration issues, and map your entire analytics setup
Every scan compares your implementation against industry standards, compliance requirements, and Google's recommended configurations
Approve Tessa's recommendations and deploy corrections directly to Google Tag Manager and Analytics with a single click
Comprehensive audit dashboard showing tracking health, issues, and actionable recommendations
Deep crawls detect all tracking implementations, third-party scripts, and data layer configurations
Validates GDPR, CCPA, and privacy regulation compliance across your tracking setup
Continuous health checks with instant alerts when tracking breaks or configurations drift
Full API, MCP server, and A2A protocol support for workflow automation
AI-powered suggestions tailored to your business model and tracking goals
Audit history and configuration change logs for complete visibility
TagAssistant.ai is currently in private beta, with select businesses testing Tessa's capabilities and providing feedback to shape the platform's evolution.
Whether you need a custom analytics solution or want to explore TagAssistant.ai for your business, we're here to help ensure your data is accurate, compliant, and actionable.